Moagenseren is the result of a creative collaboration with adventurer Monica “Moa” Hundseid , and inspired by both traditional Norwegian knitting and the hardworking people who have used these patterns in their everyday lives for generations. The classic, checkered pattern has been knitted in countless variations throughout the ages. In Moagenseren, we have taken this timeless expression and created our own version – a modern homage to the past, but with a clear touch of wilderness, the joy of needlework and a love of detail.

The five different colors in the collection are named after inspiring hardworking people in Norwegian Arctic history. Here is the story of Kitti – the name of the sweater in cream white and purple with turquoise and orange details:

Margrethe Kitti (Máhte Márge)

Reindeer herding Sami and seamstress (1884–1974)

Margrethe Lango Kitti was born on June 24, 1884 in Tromsø, on board a boat on her way into the city. She came from a reindeer herding family belonging to the Tromsdalssiida and throughout her life became a well-known and respected figure both in Tromsø and in the Sami community.

As a young woman, Margrethe was hired by Roald Amundsen's materials manager Fritz Zapffe to sew winter clothing and equipment for the Gjøa expedition through the Northwest Passage. Sami clothing was particularly well-suited to extreme cold, and Margrethe sewed, among other things, jackets, gloves, skullcaps, bells, and sleeping bags – an extensive work that was in addition to what she made for her own family.

After the dissolution of the union in 1905, the Kitti family switched to year-round reindeer herding on the islands outside Tromsøya, a right that was formalized through a royal charter in 1923. After the death of her husband Per Kitti in 1946, Margrethe became the undisputed leader of the family's reindeer herding. Despite the fact that the reindeer herd had been greatly reduced during the war, she managed to rebuild it with the help of her extended family. She had a large network within reindeer herding and good knowledge of the farms in the area.

Margrethe is described as a strong, wise and fearless woman who carried on Sami traditions and did not hesitate to speak out against the authorities. She was a familiar fixture in the Tromsø cityscape, especially at the local café "Arbeideren", where she often sat with her pipe. For the children in the neighborhood, she became a legendary figure, surrounded by stories about her knowledge and ability to "see things".