The Moagenseren "WANNY" – inspiration and tradition

Moagenseren is the result of a creative collaboration with adventurer Monica “Moa” Hundseid , and inspired by both traditional Norwegian knitting and the hardworking people who have used these patterns in their everyday lives for generations. The classic, checkered pattern has been knitted in countless variations throughout the ages. In Moagenseren, we have taken this timeless expression and created our own version – a modern homage to the past, but with a clear touch of wilderness, the joy of needlework and a love of detail.

The five different colors in the collection are named after inspiring hardworking people in Norwegian Arctic history. Here is the story of Wanny – the name of the Moagenseren in creamy white and ochre yellow:

Wanny Woldstad – pioneer, hunter and Svalbard's first female trapper

"The stories I received not only aroused interest in me, but a deep and heartfelt longing to live in and with nature in this land they told about... Within two or three days I was transformed from a taxi driver in Tromsø to a 'female trapper' on the way to Svalbard, aboard the Maiblomsten."

Wanny Woldstad (1893–1959) was one of the most remarkable women in Norwegian polar history. As Northern Norway's first female taxi driver in Tromsø in the 1930s, she often listened to stories from trappers who came home with a change that they would gladly spend on taxis. When she was asked to join them in 1932 to go to Svalbard, she didn't need to think twice.

Wanny became the first female trapper to winter in Svalbard. At 157 cm tall, many experienced Arctic explorers were skeptical whether little Wanny would be able to handle the trapping life in all conditions. But with great determination and a strong will to learn, she proved that this life was made for her.

She lived the adventure and hunting life in Svalbard for five seasons between 1932-37. Wanny died tragically in a car accident in 1959.

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