Moagenseren is the result of a creative collaboration with adventurer Monica “Moa” Hundseid , and inspired by both traditional Norwegian knitting and the hardworking people who have used these patterns in their everyday lives for generations. The classic, checkered pattern has been knitted in countless variations throughout the ages. In Moagenseren, we have taken this timeless expression and created our own version – a modern homage to the past, but with a clear touch of wilderness, the joy of needlework and a love of detail.

The five different colors in the collection are named after inspiring hardworking people in Norwegian Arctic history. Here is the story of Beret – the name of the sweater in chocolate brown and light beige with green and orange details:

"Buks-Beret" - the fisherwoman who was rougher than men

Beret Johanna Paulsdatter Dypvand was born in Kvæfjord and later settled in Ballangen in Nordland. Her story intertwines both Sami history and women's liberation. Beret was an exceptionally strong woman: From the 1820s she rowed Lofoten for almost forty years. She was captain of her own crew, ran a farm and trade, was a bear hunter, butcher and midwife – and the mother of seven children.

"She was better than men. There had to be a chosen man who could stand alongside her. She was ahead of her time in all things, and there was respect for her body, because she was iron. She was complete and utter."

As a fisherman, it was impractical to wear a jacket, dress, and skirt, so Beret chose trousers – very untraditional for her time. This is the background to the nickname Buks-Berret , and the expression "ei Buks-Berret" was later used to describe tough girls.

It was said that Beret never had any problems getting a crew for the boat, because she "knew so much"; that she had some kind of supernatural control over the sea and could calm storms, so that there was never any danger in going fishing with her.

The "BERET" moagent can be found here ➡️